Marketing is defined as an ongoing process of planning and executing the marketing strategy for products, services, or ideas to create exchange between individuals and organizations. The concept marketing includes advertising, distribution and selling. The forecasting of the future needs and wants of the customers, gathered through extensive market research, is also an important aspect of marketing. For ordinary purposes, marketing is taken to mean the creation of the scenarios in which an organization becomes successful in selling a product or service. It proposes sets of benefits for the end customer and at the same time enables the company to maximize its profit. The fundamental belief is that customers use a product or service because they have a need.