More info on Wikipedia
Quick Facts
- The four Ps of marketing are product, price, place, and promotion
- Marketing is informed by social psychology, sociology, and economics
- Advertising is related to many areas in creative arts
- The goal of marketing is to build a preference for a company in a market
- It has three aspects: product marketing, corporate marketing, and marketing communications
Expert summary
Marketing is defined as an ongoing process of planning and executing the marketing strategy for products, services, or ideas to create exchange between individuals and organizations. The concept marketing includes advertising, distribution and selling. The forecasting of the future needs and wants of the customers, gathered through extensive market research, is also an important aspect of marketing. For ordinary purposes, marketing is taken to mean the creation of the scenarios in which an organization becomes successful in selling a product or service. It proposes sets of benefits for the end customer and at the same time enables the company to maximize its profit. The fundamental belief is that customers use a product or service because... Read more
Recommended content by 3 experts
-
Guerilla Marketing
When Guerrilla Marketing was first published in 1983, Jay Conrad Levinson was considered a pioneer with his innovative, take-no-prisoners approach to marketing for the small- and medium-size business owner. Nearly 25 years later and half a million copies later, "Guerrilla Marketing" is now considered the bible of marketing and entrepreneurial advice. -
-
-
Michael Porter - The Five Competitive Forces
An interview with Michael E. Porter on The Five Forces that Shape Strategy. -
Philip Kotler at Nyenrode Sep 2007
Philip Kotler reflects on the individual as a brand: "the brand called you". -
What is Guerilla Marketing?
Maximum impact with minimum investment. Maximum results with minimal efforts.
-
Porter's Value Chain - Costs Benefits Analysis
This picture of Michael Porter's Value Chain - Costs Benefits Analysis is a good example of how this tool for analysis could be used. -
Waardeketen - Michael Porter
One picture tells more than a thousand words ... text is in Dutch, but still ... -
-
The Definitive Guide to Marketing Planning
Angela Hatton is following a logical structure an giving practical and highly implementable advice. -
Marketing the Professional Services Firm
Laurie Young has written an excellent book on Applying the Principles and the Science of Marketing to the Professions. -
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
This book fits every class in Entrepreneur Marketing. The ideas of the author's and views seem to be very up to date and innovative.
Refine your search
Related Gemzies Pages
3 experts, 51 entries